Detroit, Dec 20th, 2018 (PENNYSTOCKS.NEWS) Aurora Cannabis (ACB). The company is a leader in the cannabis industry. So, it should not be shocking that when a big beverage company like Coca-Cola (KO) is looking for possible opportunities to invest in the cannabis sector, they turned to Aurora. However, let’s take a step back, the keyword is “possibly.” Although Coca-Cola does make small investments in the cannabis sector they are not fully in yet. Many experts suggest that Coca-Cola will make a large investment in the cannabis sector. Which is probably true, but it looks to be a long-term outcome, meaning the company is not going to put millions if not billions into the Cannabis sector anytime soon.
What is Holding Coca-Cola Back
In September, Aurora held talks with Coca-Cola for future possibilities with big beverage giant looking to invests in the cannabis sector. However, investors should not mistake the word “possibilities” with a sure thing. The talks were held between Aurora’s CEO and a Coca-Cola spokesman who provided a general statement on interest in the CBD drinks:
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“We are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world.”
To recap the Cannabis isn’t federally legal in the United States yet. The farm bill which is expected to be signed by President Trump later today will allow some free room. The approval allows the growth of hemp, which will increase the likelihood that Coca-Cola will no longer have any restriction limiting the entry of the beverage giant into the sector.
Back in October, the CEO was clear on the Q3 earnings call that the beverage company had no plans for the CBD drink sector said:
“Well, I think that’s a simple one. We don’t have any plans at this stage to get into this space.”
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