Aureus Stock Surges 77% in a Day: What to do Next?

Aureus Inc (OTCMKTS:ARSN) has emerged as one of the more interesting companies in the food brand development space in recent times. The company is involved in the acquisition and development of well-known food brands. There are plenty of such opportunities in the food sector and Aureus actively seeks such opportunities. 

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Major Factors in Focus 

The company evaluates a possible acquisition thoroughly and after it is completed; Aureus uses its own insights to grow the brand. The stock rose by as much as 78% recently and in such a situation, it is perhaps essential for investors to take a closer look at the recent developments around Aureus. 

Aureus recently had a change in ownership and management, which is why the company’s business strategy has also shifted somewhat. The company’s new focus is going to have a special focus on acquiring and developing food brands from the ice cream industry. At this point in time, Aureus owns the trademark as well as the assets that belong to the Yuengling’s Ice Cream brand. 

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In addition to that, the company has also managed to get exclusive marketing and sales rights for Yuengling’s Ice Cream. It is a significant acquisition from the company and now the company is going to work towards making it a brand to reckon with. 

It is a big brand and could be equated to such giants of the ice cream industry as Ben & Jerry’s and Haagen-Dazs. Aureus is looking to take into consideration a wide range of factors in order to ensure that Yuengling’s grows as a brand and delivers value to the shareholders. It should be noted that Yuengling’s is a well-established brand and earlier this month, it celebrated its centenary. Back in 2012, Yuengling’s started planning a relaunch and by January 2014, its ice creams had started selling again. The company managed to grow its sales considerably and in June last year, it agreed to be acquired by Aureus Inc. 

It is also necessary to point out that the CARES (Coronavirus Aid, Relief, and Economic Security) Act has come as a significant boost for Yuengling’s already. In addition to that, it emerged back in May that the company is working on ways to restructure its debt obligations. The CARES Act boost is significant since it has given the company relief for six months with regards to its payments for the SBA loan. 

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The President of Aureus Everett Dickson stated that it is not actually a payment deferral. In fact, it is the government that is making the actual payments. The resultant economic relief has now allowed Yuengling’s to use the funds to further strengthen the company and grow its brand considerably.  It goes without saying that it is a significant boost to Aureus as well.

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