UTRECHT- NETHERLANDS – Nov. 10 (PENNYSTOCKS.NEWS) – Fully stocked shelves, special sales events, doorbuster deals, marketing initiatives, craftsman tools, power brand toys, award- winning home appliances and apparel to the Legendary Wish book. That beautifull time, where parents get to spoil their kids experiencing a magical time, family and friends coming together, food, presents, chilling winds outside, the dark arriving faster lightened up by our city’s, houses, technology and the moon. Sears Holding Corporation (SHLDQ) appears to have fully prepared their retail giant and mass merchandising company for the upcoming holiday season. They are in it, to win it. Even introducing an emotion-based campaign around their products, great deals and trusted brands.
Several strategic decisions
Customers and members of Sears and Kmart are up for a treat these holidays, with Thanksgiving and Black Friday up ahead. In an official press release by Sears Holdings last week, Peter Boutros, chief brand officer for Sears and Kmart, said: ‘’We want our members and customers to know that we’re open to serve them online and in stores, both at Kmart and at Sears.’’. Continuing, ‘’It has been very humbling to see the outpouring of love and support from across the country and our Thanks for the Love social media campaign reflects that. I am very optimistic about our prospects this holiday because we’ve made several strategic decisions to put the right people, brands, products and services in place to meet all of our shopper’s holiday wishes. Our largest, most important vendors are supportive of our long-term succes, and they are committed to meeting our members’ needs this holiday.’’
Focussing hardcore on toys, Kmart’s new campaign ‘Holly Jolly, Yule love it’ offers the hottest products from top brand like Mickey Mouse, Barbie, L.O.L. Surprise!, Hot Wheels and more. In a recently released 2018 print and online Kmart Toy Book catalog apparel, food and drug categories are also shown to be a priority. As for Sears, the novel campaign ‘Dashing Through the Deals’ will have multiple pole sales events for members. During the holiday season members and customers are offered great deals and discounts. As part of its Heroes At Home program, Sears will also launch an ongoing fundraising in December. Assisting military families in desperately in need of home repairs.
SEARS HOLDINGS CORPORATION (
Sears Holdings Corporation (SHLDQ) is a leading integrated retailer focussed on connecting the digital and physical shopping experiences to serve their members. The company operates through its subsidiaries Sears, Roebuck and Co. and Kmart Corporation, with full-line and speciality retail stores across the United States. It operates in two segments: Sears and Kmart. Together they provide, merchandise, Sears brand products, consumer electronics, seasonal merchandise, outdoor living, toys, lawn and garden equipment, apparel, in-store pharmacies, food and consumables, jewelry etc. That’s right, they provide a-lot. At the end of Q2 2018, Sears occupied somewhere near 110 million square feet of active and selling stores. They reported $841 million in selling and administrative costs during Q2 2018. The stock has been rising steadily with an average of 5% since Oct. 26. Standing at $0,33 at the close of Nov. 9. It’s an interesting stock to follow and the company is projecting prosperity for the future.
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